Product carbon footprint label: consumer survey in 2020

The 2020 international consumer survey, consumers still highly support product carbon footprint label, two-thirds of consumers think it's a good idea.

The Product carbon footprint labelling

An overview of the

This report introduced the international consumer survey conducted by the early 2020, is the purpose of the survey to better understand the attitude of the consumers for product carbon footprint label.The report compared the 2016 and conducted a similar survey in 2019.

Consumer purchasing power is one of the driving factors of leverage to reduce emissions, but consumers to truly effective work, must be able to easily obtain the relevant information, understand the enterprise products and services to the actual impact of climate change.

To master the information in order to determine the consumer can prompt the market shift towards a more sustainable direction, the key is to understand how consumers view a low-carbon alternatives, or if the enterprise can prove that it, in order to reduce the climate impact of product's efforts, consumer attitude toward what they are.

Publication date: April 2020

The main findings

  • All the country's consumers are still highly support product carbon footprint label, two-thirds of consumers think it's a good idea
  • The brand to consumers to share the benefits brought by information product carbon footprint, is also consistent with previous findings.Two-thirds of respondents said that if a brand can prove its reduce the carbon footprint, products are more likely to set a positive brand image among consumers
  • France, Italy and Spain customers to support the highest carbon footprint label, respectively, 80%, 82% and 79% of consumers think the carbon footprint label is a good idea
  • Carbon footprint labels for consumers in Sweden support improvement compared with previous years, the largest but compared with France, Italy and Spain, Sweden consumer interest in carbon footprint label is still relatively modest

note

In this report results from three independent survey conducted YouGove.Report for each market of the weighted data, to represent all adults (more than 18 years of age).The total sample size for the 2020 survey of 10540 adults.Investigate the time range is from 25 February 2020 solstice on March 2.The investigation process are completed online.The report provides three survey details.

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Carbon footprint product certification

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